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21/11/2010 / korayozsoy

The Story of Stuff

For "Dummies" Book Series

One way or another, we all must have seen the “Dummies” book series with their particular yellow cover that are giving instructions about a bunch of computer software. “Windows for dummies”, “AutoCAD for dummies”… Yes, I tried to read one of those. Does it make me dummy? 😉 And I improved my skills a lot instead. It was maybe the overall concept that took my attention at the first glance. But then I noticed how easy the language was. Heavy content, but the chosen way of communication was not boring at all.

“The Story of Stuff International” by Annie Leonard definitely reminded me of those in the beginning. In spite of its heavier and deeper content, Annie takes the level of communication one step further. The message, that is mainly about sustainability and our meaningful contribution (!), is delivered so simple and bold. The animation style, transactions, words and connections… Her communication choice is brilliant and it goes very well with its scope. I wonder how many people would get the real point if it had been written on a paper instead of such a way of delivering the message. But we still keep on consuming so deadly. That is why I wish to see more of those nice efforts.

Watch and let others watch:


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